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The domain profootballlogic.com has the following in the web site, "Or skip to the exact logic behind how our Stats." We analyzed that the website also stated " All stats and ratings are in terms of expected points added EPA per game, a measure of the overall advantage gained in net points." It also stated " Our stats measure how well a team has performed, while our ratings estimate how well a team should be expected to perform going forward. Wk 17 Playoff Scenarios 2017. Tom Brady Is Not The G. Do NCAA Basketball Teams Get Hot? How Good Are Pro Bowl Teams?." The header had NFL as the highest ranking search term. This keyword was followed by statistics, football, and analysis which isn't as urgent as NFL. The other words they used was logic. pro is also included but might not be understood by search crawlers.